Chtou

[Viral Marketing] Leko (Ikea’s eco-friendly car)… Might not be a car at all.

Last week, rumors regarding an upcoming eco-friendly small car from Ikea hit the internet in full force.

Today the Ikea Leko concept has been finally revealed. To everyone’s big disappointment, Leko is not a car at all. Actually it’s not even a proper car-sharing service, but barely a website where people can try to hitch a ride to a Ikea from a fellow driver.

Well, at least we have to salute Ikea for an extremely successful viral marketing campaign. Too bad that the actual product was such a disappointment!